Publications

All Publications authored by Anna Torres

Joana Cesar Machado, Leonor Vacas De Carvalho, Anna Torres and Patrício Costa
Brand Logo Design: Examining Consumer Response to Naturalness
Journal of Product & Brand Management, Vol.24, No 1, 78--87, January 2015, 10.1108/JPBM-05-2014-0609
Valentyna Melnyk, Marco Giarratana and Anna Torres
Marking Your Trade: Cultural Factors in the Prolongation of Trademarks
Journal of Business Research, Vol.67, No 4, 478--485, January 2014, 10.1016/j.jbusres.2013.06.003
Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó and Peter Verhoef
Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders
International Journal of Research in Marketing, Vol.29, No 1, 13--24, January 2012, 10.1016/j.ijresmar.2011.10.002
Thijs L. J. Broekhuizen, Sebastiano A. Delre and Anna Torres
Simulating the Cinema Market: How Cross-Cultural Differences in Social Influence Explain Box Office Distributions
Journal of Product Innovation Management, Vol.28, No 2, 204--217, January 2011, 10.1111/j.1540-5885.2011.00792.x
Anna Torres and Josep A. Tribó
Customer Satisfaction and Brand Equity
Journal of Business Research, Vol.64, No 10, 1089--1096, January 2011, 10.1016/j.jbusres.2010.12.001
Anna Torres and Tammo H.A. Bijmolt
Assessing Brand Image Through Communalities and Asymmetries in Brand-To-Attribute and Attribute-To-Brand Associations
European Journal of Operational Research, Vol.195, No 2, 628--640, January 2009, 10.1016/j.ejor.2008.02.020
Moshe Kim, Nora Lado and Anna Torres
Evolutionary Changes in Service Attribute Importance in a Crisis Scenario the Uruguayan Financial Crisis
Journal of Service Research, Vol.11, No 4, 429--440, January 2008, 10.1177/1094670508329421
Anna Torres and Michel Van de Velden
Perceptual Mapping of Multiple Variable Batteries By Plotting Supplementary Variables in Correspondence Analysis of Rating Data
Food Quality and Preference, Vol.18, No 1, 121--129, January 2007, 10.1016/j.foodqual.2005.09.005

Behavioral and Experimental Economics
Business Economics
Competition
Development Economics
Econometrics and Quantitative Methods
Economic History
Energy Economics
Environmental Economics
Financial Economics
Game Theory
Growth and Development
Health Economics
Industrial Organization
Innovation Economics
International Economics
Labor Economics
Macroeconomics
Microeconomics
Monetary and Fiscal Policy
Political Economy
Public Economics
Social Choice and Mechanism Design
Statistics

Publications

All Publications authored by Anna Torres

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