Menu

Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors As Environmental

Authors: Gert Cornelissen, Mario Pandelaere, Luk Warlop and Siegfried Dewitte

International Journal of Research in Marketing, Vol. 25, No 1, 46--55, January, 2008
DOI: 
10.1016/j.ijresmar.2007.06.002

© Barcelona Graduate School of Economics. All rights reserved.